Marketing Research Solutions

Help you make the correct decisions
at every stage of product marketing
Market Intelligence
Praktika Market
Define a picture of the market and forecast future sales. We study the competitors and discuss their strengths and weaknesses.
  • Determining the size of the market
  • Competitive Analysis
  • Estimates of sales volumes
Praktika ID
Identifying your target audience and determining your customers. Allowing you more precise positioning of products and the ability to evaluate all opportunities and increase demand. Learn how to relate to your consumers with your new products.
  • Defining the target audience
  • Matching the needs of consumers with the benefits of your product
  • Studying customer behavior and identifying consumer motivation
Product Development
Praktika Attribute
Study consumer preferences in taste, color, product packaging or on the properties of services.
  • Comparative analysis of your products
  • Testing the reception of the product's characteristics
  • Determining the optimal combination of product features
Praktika Price
Will help you find the optimal price for every project whether you need increase revenue or increase market share. Price is one of the basic properties of the product. It is important to understand the best price at which your consumers willing to pay and also what price realizes your maximum profit in relation to sales.
  • Optimal price analysis
  • Competitive pricing strategy
  • Evaluation of the price elasticity of demand (PED)
Praktika Promo
We will ascertain the best advertising concepts and materials, for your target audience, to get the most out of your advertising budget.
  • Testing promotional materials
  • Testing slogans, logos, brands and product names
Praktika Effect
Learn what affects your advertising and what doesn't. This study will optimize your marketing strategy and increase the effectiveness of advertising campaigns.
  • Testing brand and product awareness
  • Measuring advertising coverage and reach
  • Measuring advertising exposure
Customer Experience
Praktika Track
Obtain reliable information about your brand or product loyalty to evaluate the quality of service. Results of this study will help you to adapt to all market changes, to prevent a decline in your sales and significantly extend the life cycle of your products.
  • Customer loyalty and satisfaction studies
  • Measuring and ensuring standards of customer service
  • Tracking of consumer attitudes towards your products and services
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