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Praktika / Praktika Track

Praktika Track

• 

  Why customers
  stop buying?

  Retention of existing customers is as important as attracting new ones. Make your customer loyalty tracking the strong thread that holds your business and distinguishes it from the competitors

We estimate quality of your service and compliance with company standards

	Check the level of customer satisfaction and loyalty
	Obtain reliable information regarding customer, brand or product loyalty. Find out the relevant factors affecting customer satisfaction.

	Measure compliance against customer service standards
	Rate the quality of service and it’s compliance with company standards.

	Track the dynamics of consumer attitude to product
	Prevent sales downturns and extend products life cycle by conducting regular assessments of consumer attitudes to your products.

Download research brief

Action plan

You choose the frequency of studies

Conducting regular surveys

Предоставляем регулярные отчеты об изменениях

Results of the study what you get:

•The indexes of consumer loyalty (CLI, NPS) with detailed imacting factors.

•Customer service standards compliance data.

•Assessment of changes in attitudes and perceptions of the product by the consumer.

 

Methods

Quantitative methods

Quantitative research– is a group of practices in which the information obtained is analyzed by statistical and mathematical methods. Quantitative methods form the largest section of market research and include a plurality of methodologies and tools. Often quantitative methods are used to confirm hypotheses and the assumptions developed in the course of qualitative research.

For more details about quantitative research read below on the Tools page

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Longitudinal (Panel) Study

This is the kind of research in which the same respondents were given the same series of questions relating to a common theme, so it becomes possible to evaluate the dynamics of the test subject.

When conducting a series of interviews before and after the advertising campaign this may clarify how the attitude of the respondents to the properties of the product, or the product as a whole (the offset positioning of the product in the consumer's mind).

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Tracking studies

Tracking studies are conducted to find out if you want to change the mood of the target audience and the dynamics of its relationship to the test product or service. Unlike panel studies, respondents should not be the same people, although they belong to the same target audience, Tracking studies are usually held on a regular qualitative methodology.

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NPS

NPS loyalty index reflects the commitment of consumers to the product or brand and is used to assess the readiness to re-purchase. The study highlighted the proportion of supporters of the brand, the proportion of the share of critics (detractors)  and neutral-minded people. NPS technology is not complex and is rapidly gaining popularity in Russia.

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Research types

Personal interviews

One of the most common methods in marketing research is a personal interview face-to-face. Personal interviews conducted by a structured questionnaire whereby the interviewer personally communicates with the respondent. Interviews face-to-face are held in different places - street interviews, in-home interview, etc.

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Telephone interviews

CATI (Computer Assisted Telephone Interview) is one of the most inexpensive ways to analyze this as it allows you to quickly reach a large sample in a short time. In a telephone interview the operator asks questions to the respondent on a structured questionnaire. All responses are recorded in a special program and this research method allows 100% audio control interview.

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Online Survey

Modern affordable research method reduce not only the budget, but also time. Respondent is invited to a survey by sending invitations by e-mail and respondents are able to choose the time and place of the interview by themselves. The method is characterized by short deadlines, availability of hard-to-reach groups, a high level of openness of the respondent, the possibility of multimedia integration.

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Retail Audit

This is the key method of assessing the availability of goods to consumers, market coverage and competitive products. Retail audit of large areas shows the problem areas of the distribution system. Such research allows you to quickly and effectively assess changes in its position in the market.

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Quantitative Methods

Quantitative research is a group of practices in which the information obtained is analyzed by statistical and mathematical methods. Quantitative methods form the largest section of market research and include a plurality of methodologies and tools. Often quantitative methods are used to confirm hypotheses and the assumptions developed in the course of qualitative research. For more details about quantitative research read below on the Tools page

Read more

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