For many marketing problems there are widespread qualitative techniques such as focus groups, in-depth interviews, home visits. Qualitative methods allow you to understand the causes of human behavior and its driving force. As a rule, in the process of qualitative research there are defined assumptions and hypotheses, which can then be confirmed using quantitative methods.
PRAKTIKA marketing agency has extensive experience and considerable resources to carry out all types of qualitative research. Learn more about the conduct of the field phase of qualitative methods here